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Banilla Co
Project type
Advertisements
Date
March 2026
Location
London
Introduction
This project is a creative advertising concept series for Banila Co’s Clean It Zero cleansing balm, exploring different ways the product could be positioned through visual storytelling and campaign design. The aim was to move beyond a standard beauty advert and instead create concepts that highlight cleansing as a moment of glow, softness, self-care, and personality.
I created this project by developing multiple campaign directions, each with its own tone, message and visual identity. Starting with brand research and audience insight, I built out campaign themes, taglines, ad concepts, and supporting visuals to show how Banila Co could appeal to different audiences while staying true to its soft, modern beauty aesthetic.
