Vinted and Creative Conscience: The Fit Confidence Initiative

This collaborative project between Vinted and Creative Conscience addresses a primary barrier in the circular economy: the "risk" associated with second-hand shopping. Research indicates that while 84% of British adults now purchase second-hand, 43% remain hesitant due to concerns over product condition.

Key Project Pillars: The Problem: Conscious consumption is often hindered by uncertainty, with approximately 60% of clothing produced being discarded within a single year. Shoppers often default to "safe" new purchases because second-hand feels like guesswork.

The Solution: We developed "Fit Confidence", a proposed Vinted feature designed to eliminate sizing uncertainty. The tool allows buyers to save a "Fit Profile", which the platform then compares against specific seller-provided measurements to show the highest probability matches.

Creative Campaign: To support this launch, I developed a visual campaign centered on the message "Risky? Yes. Worth it? Always". This campaign reclaims the "risk" of second-hand shopping as a rewarding path to personal style, encouraging users to "Follow Yourself" rather than fleeting trends.